Objectives

By the end of the sessions participants should be able to:

• Be open and sensitive to new cultures.
• Be aware of their personal CQ profile and identify ways to compensate their weaknesses.
• Appraise the role of  a model in the design of an intercultural efficient corporate strategy.
• Be more effective intercultural negotiators.
• Observe and interpret universal gestures and use non-verbal communication to improve empathy with people from other cultures.

Contents

This seminar will be delivered by Begoña Jamardo Suárez.

Summary of contents:

1. Globalization versus Cultural Diversity

• How does culture affect our perception of the world?
• Do we live in a global village?: Globalization and diversity
• Cultural sensitivity and brand positioning
• What culture is not: miscategorisations and stereotypes
• So… what is culture?

2. What is culture?  

• Cultural layers: Symbols, Heroes, Rituals, Norms and Values
  • European Culture: What do Europeans think about each other?

• Intercultural Intelligence:
  • Cultural Adjustment and Cultural Shock
  • Expatriate failure
  • In search of CQ
    • Strategic thinking
    • Motivation
    • Behaviour

3. Models of cultural analysis

• Current models of cultural analysis
  • The World's Value Survey
  • The Globe Project
  • The Pyramid

• Hofstede's Model:
  • Collectiviste versus individualist cultures
  • Egalitarian  versus hierarchical cultures
  • Masculine  versus feminine cultures
  • High anxiety  versus low anxiety cultures
  • Long-term versus Short-term/ Monochronic versus Polychronic
  • Indulgent versus Restrained

• Erin Meyer
  • The Culture Map-Cultural influence on leadership styles

4. Intercultural Negotiation Skills

• The profile of the good international negotiator
• Using a second language and interpreters
• Turn-taking styles: Anglosaxon, Mediterranean, Asian
• Negotiation profile of the main EU countries

5. Body language in Intercultural Negotiations

• The impact of body language in human communication
• Components and interpretation
• Key body language in intercultural negotiations
  • Greeting
  • Deceit
  • Empath
• How much is universal and how much is culturally bound?
• Creating rapport: mirror neurones
• Use of body language : High context and low context cultures
• Use of personal space (proxemics)
• Tolerance to body contact (haptics)
• Basic cultural differences in facial expressions
• Cultural variations in handshaking styles

Calendar

• Campus Vigo. 8th, 9^th, 15^th & 16^th  march

Price

The seminar's price is 700 €.

Discounts:

• Alumni member: 40 %

• Second enrolment: 15 %